Qelv

About

I left a Fortune 50 job to be accountable for the outcome, not just the code.

Qelv is founded and owned by one person, and you will be talking to him: the person who scopes the work leads the build and answers for it.

projects delivered
86

counted once across the register. Where it is counted

client engagements since 2023
43

catalogue plus evidenced client work. Where it is counted

countries delivered into
13

geographies across every record in the ledger. Where it is counted

longest retainer
26 months

one hourly engagement, March 2024 to May 2026. Where it is counted

The story

From a Fortune 50 desk to being the person on the hook.

Why the job was left, what the leaving was built to test, and what the test turned into. In his words.

Before Freddie Mac I had two very different jobs: data research analyst at the Sustainable Development Policy Institute, a policy think tank, and Java backend intern at a software consultancy, writing Spring Boot microservices. The data work and the backend work on this site's register both started there.

Right out of UC Irvine, I joined Freddie Mac as a financial modeling development engineer. It was a six-figure, Fortune 50 job with stability, strong benefits, and a clear career path: the kind of role many computer-science graduates spend college working toward.

I left in the summer of 2023, after about a year, and I left deliberately. The job was good; it was also one kind of problem, and I was answerable for the code rather than for what the code did for the business. I wanted the other side of that line: systems where I was responsible for the commercial outcome, across more than one kind of problem. I have a low tolerance for risk and mistakes, so the exit was built the way I build anything else, as the smallest thing that would test the idea.

The test was paid work. The first contract came through Upwork in August 2023, weeks after I left: a batch product scraper for an ecommerce marketplace, delivered as CSV with an explicit success, partial, or failure result for every item. Upwork now lists eleven contracts, seven fixed-price and four hourly, for clients in the US, Turkey, and elsewhere; the longest is a two-year hourly retainer, and the profile is Top Rated. Several of those contracts are on the register, with the clients unnamed.

The question I left to work on has not changed: how do you determine what people want, and how quickly can you validate it? The answer became Qelv, a technical delivery company working across software, data, automation, growth, and engineering capacity. Since the summer of 2023 we have completed more than forty client engagements, from discovery and scoping through demos, prototypes, and full builds.

Writing the code is often the easiest part.

What I have learned since is that the work around the code decides whether a project pays off. Sometimes that means advising a client against building what they originally asked for, when the expected value does not justify the cost.

The 43 client engagements are the client records behind the work catalogue, grouped by practice on the work page.

The record, dated

The same story as dates a reader can check.

Every step below is on the register, in the track record, or in the facts panel above. Where a step has a page, the link goes to it.

Dates are as precise as the record allows: a year where only the year is known, a month where the ledger has one.

  1. 2018 to 2020

    AS Computer Science, Santa Barbara City College.

  2. 2020 to 2022

    BS Computer Science, UC Irvine. Alongside it, data research at a policy think tank and a Java backend internship writing Spring Boot microservices.

  3. 2022 to summer 2023

    Financial modeling development engineer at Freddie Mac, a Fortune 50 company. About a year, then a deliberate exit.

  4. August 2023

    First paid contract, through Upwork: a batch product-data API for a marketplace catalog, paid on delivered milestones.

    Where it is recorded

  5. December 2023 to 2024

    A calendar year embedded inside a marketing agency as its technical and creative team, with weekly reporting and 176 delivery sessions on the calendar.

    Where it is recorded

  6. March 2024

    The longest retainer starts: an hourly engagement that ran twenty-six months. The Google UX Design Certificate is completed the same year.

    Where it is recorded

  7. July 2025

    A fixed-price data-collection contract for a hotel market-intelligence company, converted to an hourly retainer in September and still running.

    Where it is recorded

  8. July to October 2025

    Our own outbound program, run before it was sold: 247 marketing-qualified leads, and the playbook the growth practice now runs.

    Where it is recorded

  9. March 2026

    93 Brew opens with its website live from the first week, a café I hold a stake in.

    Where it is recorded

  10. June 2026

    The Email Verifier's first production run: 602 addresses, four verdicts, every one with its reason code.

    Where it is recorded

  11. August 2026

    This site goes live, with a build that checks its own claims on every deploy.

How he works

Six commitments a client can hold him to.

Each is a rule the site already publishes elsewhere: on the pricing page, in the value propositions, in the register's own evidence bar. Here they are as one list, in his name.

  1. Commitment

    The person who scopes it builds it

    No account manager between the brief and the engineer. Decisions get made in the room, and rework is the measure that catches it when they are not.

  2. Commitment

    A price agreed before work starts, and it does not move

    Hours, tools and a share of company cost, written down. Scope that changes is a new conversation with its own number, not a line on an invoice.

  3. Commitment

    Advising against the build when the numbers say so

    Plenty of first moves end with a recommendation to leave the process alone. A tolerated annoyance is often cheaper than a system, and saying so costs the quote.

  4. Commitment

    Evidence beside every claim, or no claim

    Every figure on this site carries its source and its window, and a build check fails the deploy if a claim without one reaches a page. The same bar applies to the founder's own record.

  5. Commitment

    You own everything

    Code in your repository, systems in your accounts, documentation with the handover. If we stop working together, it keeps running.

  6. Commitment

    Senior hands, screened in public

    Engineers who join a client's team pass a live technical task with a deadline and a paid trial under NDA. Nobody is staffed junior and billed senior.

What the work is

Most weeks, the code is the smaller part.

The engagements on the register share a shape: the decision about what to build, and whether to build at all, is where the value is made or lost.

  1. Assessing technical feasibility

  2. Defining commercial scope

  3. Resolving operational bottlenecks

  4. Reviewing products

  5. Structuring engineering teams

  6. Advising against building when the expected value does not justify the cost

Two other businesses

Alongside Qelv I run two other businesses, because they force a different kind of accountability.

Both are run on the same rule as the register: a figure is published with what stands behind it, and a business is named only where the record allows.

  • Specialty coffee shop

    93 Brew

    A café I hold a stake in, where I handle part of the commercial work. Qelv built its website; it is on the register as an owned venture.

  • Shopify, Amazon, and Walmart

    Ecommerce ventures

    Storefronts and marketplace listings I operate. The catalog, feed, and listing work on the register was learned there first.

    $250,000+

    cumulative sales across the storefronts and marketplaces

    My own count · The 24 months to September 2026

The company

One firm, structured for the markets it serves.

A US company with a distributed team. Work runs across the US, UK, Gulf, South Africa, and Pakistan.

Registered in
United States

Qelv LLC, registered in Wyoming

Registered in
Pakistan

Registered in Islamabad Capital Territory (ICT)

Planned: European Union (Portugal, planned for Q1 2027).

Qelv was formerly Advanced Datalytics. The work delivered under that name is published here as Qelv work, because the company and the rights to it are the founder’s.

Qelv is on LinkedIn as Qelv Labs. That is the only company social profile; anything else claiming to be Qelv is not us.

How a discovery engagement runs

Inside Diagnose: the same six moves, every time.

When the first step is a discovery engagement rather than a one-page first move, it runs this sequence. The rest of the model, Build, Run, Scale, is on the how-we-work page.

  1. Step 1: Identify the problem or opportunity

    What is actually costing time or blocking revenue, in the operator's own words.

  2. Step 2: Frame the idea

    One sentence on what would exist afterwards, and what it would be judged on.

  3. Step 3: Understand customers and users

    Who touches the workflow today, and what they would stop doing.

  4. Step 4: Explore the solution

    The two or three shapes the fix could take, including the one that is not software.

  5. Step 5: Define and plan the MVP

    The smallest useful system, with what is deliberately out of scope written down.

  6. Step 6: Produce the prototype, MVP scope, and development plan

    Something to click, a scope to price, and a plan a team can execute.

Where to next

The fastest way to work with Faizan.

The person who reads it is the person who would do the work.

We reply within two business days. If it is a fit, you get a one-page note on what to do first, before any sales call.