Evidence
The evidence register.
One row per sourced figure. What it measures, what stands behind it, and the window it covers. The weak rows stay in: a register where every property is a winner is a register nobody believes.
The register
Every figure with its source, in one list.
Throughput, search, verification volumes and delivery records, browsable in one place. Filter by practice or search the lot.
93 Brew
A café website the owner can update without a developer
Production site live with menu, visit, and FAQ content
93 Brew
A café website the owner can update without a developer
41 production deployments
of the Next.js build between first go-live and the June menu-pricing revision, each one linked to a commit in the site's repository
A high-volume hotel pricing-data system
169 properties, same day
a property data audit briefed and delivered inside one business day
A high-volume hotel pricing-data system
A high-volume hotel pricing-data system
A high-volume hotel pricing-data system
8,869 contacts · 0 flags
an outbound list for the same client, cut from 82 million source records to about 60,000 US prospects and then checked address by address before any send
A retail catalog pipeline that keeps a Shopify store current
Complete pipeline on record: scrape, normalize, store, schedule, and sync, with retries and bulk operations
Fish Frenzy
Turning local search demand into a usable three-location ordering path
6.37K clicks / 174K impressions
3.7% CTR, average position 14.7
Fish Frenzy
Turning local search demand into a usable three-location ordering path
5.6K organic-search sessions
up 154.9% year on year; order-page views up 311.2% over the same period
A self-hosted email verification engine built for explainable results
34 reason codes · 25 output columns
documented classification system; every verdict traceable to the check that produced it
A self-hosted email verification engine built for explainable results
602 addresses, four verdicts
one production run on a real lead list, 602 addresses in 742 seconds: 421 valid, 11 invalid, 157 risky, 13 unknown, each with its reason code; 408 of the addresses sat on Google mailboxes and 144 on Microsoft. Risky is a verdict, not a failure to decide
A café operations system: orders, inventory, shifts, loyalty
20-table schema
point of sale, inventory ledger, recipes, loyalty, shifts, and void reversals, with a typed data layer and tests
A batch product-data API for marketplace catalogs
Per-item result contracts and CSV delivery: a half-finished batch reports which items are usable, not one job-level status
Public-records search and retrieval, automated
Scheduled record search and matching document retrieval, replacing a search-and-download job done by hand
County-scale property and cadastral data extraction
Structured extraction plus a performance-analysis notebook: extraction behaviour measured, not assumed
County-scale property and cadastral data extraction
Two contracts, each paid on a delivered milestone: CSV extraction of Montana cadastral and property records, and a commented Zillow listings scraper with its tutorial article
AdultEd Pro
UI/UX and mobile delivery capacity for an adult-education product
UI/UX and mobile staff-augmentation work across five monthly engagement records
AdultEd Pro
UI/UX and mobile delivery capacity for an adult-education product
The client's go-live notice for the app
Google Sheets to PDF workflow automation
Working automation, shown in a five-slide code walkthrough: service-account Sheets API access, worksheet records read with gspread, PDF output written with FPDF
Kevin Champeny
Search visibility and content architecture for a contemporary artist
766 clicks / 8.25K impressions
9.3% CTR, average position 9.5
Kevin Champeny
Search visibility and content architecture for a contemporary artist
Branded clicks up 397%
the artist's name query, 323 clicks against the previous window; one artwork query and one name-plus-art query went from near zero to 23 clicks each
Kevin Champeny
Search visibility and content architecture for a contemporary artist
Keyword research with search volumes per term: the pillar term mosaic art (12.1K); the subpage terms unique wall art (2.9K) and mosaic art designs (720); alongside mosaic home interiors (1.9K) and money art (1.6K)
AI Mark Labs
A technical and creative team inside a marketing agency, for a calendar year
15 to 70 clicks per 28-day window
on the agency's own site, rising across six consecutive windows as the monthly performance emails report them
AI Mark Labs
A technical and creative team inside a marketing agency, for a calendar year
176 delivery sessions
recurring huddles and reporting sessions with the agency's own attendees, across the calendar year
Discovery and architecture for a secure digital publication reader
Complete discovery and architecture deliverable: reader and publisher journeys, system architecture, entitlement model, encrypted delivery and watermarking, non-functional requirements, QA plan, acceptance criteria, and risk register
A visual-content and motion brief for an AI-assisted healthcare billing product
Complete visual-content and motion brief on record, including the scene plan and constraint set
A cold-outreach engine we ran on our own pipeline first
247 qualified leads
from about 3.6 million emails sent to lists built in Apollo, on our own program: 79 in July, 71 in August, 58 in September, and 39 in October. That ratio is why the sequence, verification, and deliverability playbook exists
A cold-outreach engine we ran on our own pipeline first
DKIM 100% · SPF 96.3% · DMARC pass
on 109 messages from one secondary sending domain we run, in one weekly deliverability report
A cold-outreach engine we ran on our own pipeline first
50–77 domains · 150–230 mailboxes
the sending fleet at peak as the operating team states it, with warm-up tooling compared across Instantly, Salesforge, and Warmforge before choosing
Click Computer
4.32K clicks
507K impressions · 0.9% CTR · average position 15.8
Click Computer
Branded queries led the clicks: click computers 796, click computer 163; three quarters of clicks came from South Africa. The engagement was email and paid media; the search window ran alongside it
Rasheed Sons
304 clicks
26K impressions · 1.2% CTR · average position 21
Rasheed Sons
Top queries were the business name and two wholesale terms: bulk laptops for sale, computer wholesalers south africa
Ship To Door
239 clicks
46.2K impressions · 0.5% CTR · average position 32.7 · 93% of clicks from the US
CAFClean
A B2B services firm's site
169 clicks
55.7K impressions · 0.3% CTR · average position 53.5
A B2B services firm's site
Top queries by impressions: digital marketing consultant (10,591), outsourcing company (2,220), outsourcing companies (2,011), social media marketing agency for small business (1,802), it outsourcing firms (1,099)
A B2B services firm's site
Acquisition snapshot, new users: Direct 15K, Referral 759, Organic Search 603, Organic Social 127, Unassigned 3
A marketing agency's own site
15 to 70 clicks per 28-day window
the agency's own site while we ran its embedded technical team
Would we publish it?
Ten claims, each one a real decision from this register. Say whether you would publish it, then see what we did and the rule that decided it.
“6.37K clicks and 174K impressions over 16 months for a three-location restaurant.”
Where to next
Read a row and want the rest of it?
Every row here names its source and its window. Tell us which figure matters for your decision and we will show you what sits behind it.