AI Mark Labs
A technical and creative team inside a marketing agency, for a calendar year
An embedded technical and creative delivery team inside a West Virginia marketing agency through 2024: weekday huddles, weekly reporting on client dashboards and return on ad spend, delivery on its clients' sites, and a measured search window on its own property.
Under client agreement
The client owns this system. Ask and we will walk you through how it was built and what it changed.
- Headline figure
- 15 to 70 clicks per 28-day window
- Status
- Delivered
- Practice
- Growth · Talent
- Sources
- 2 figures
on the agency's own site, rising across six consecutive windows as the monthly performance emails report them, 7 February to 5 July 2024
Under client agreement
Marketing agencies
dashboard export, engagement record
The problem.
A marketing agency needed an on-demand technical and creative team across its client accounts, with reporting discipline every week, and did not want to hire locally for a function it could not keep busy all year.
What was built.
- A weekly reporting cadence from December 2023: client dashboards, return on ad spend per account, app and site updates
- Daily and twice-weekly delivery huddles through 2024, with the agency's own people in the room
- Delivery on the agency's restaurant clients' sites and ordering paths, and a website for one of its sub-clients
- Payments, analytics, and customer-relationship template work, tracked on the agency's own task board
- Search work on the agency's own site, measured in Search Console
Timeline.
Master services agreement reviewed
Weekly reporting cadence agreed: client dashboards, return on ad spend per account, app and site updates
The Search Console window on the agency's own site
Shared tooling access closed out; the delivery cadence continued
Daily and twice-weekly delivery huddles, 176 sessions on the calendar across the year
What this case claims, and what it does not.
On the record
- Ran an embedded technical and creative delivery team for a US marketing agency through 2024, with daily huddles and weekly reporting
- Search Console clicks on the agency's own site rose from 15 to 70 per 28-day window between February and July 2024
- 176 recurring delivery and reporting sessions on the calendar across 2024
Withheld, and why
Figures that exist internally and are not on this page, with the reason.
- Cost savings, accounts scaled, or how fast the team stood up
- A December 2024 case-study document asserts all three, and one of its figures is arithmetically impossible. None of them has a second source, so none is published and the impossible one is not repeated even to correct it.
- The agency's commercial relationships
- We delivered inside its process, on its accounts, under its contracts. Two of those engagements have their own records here because the delivery and the evidence are ours; the agency's terms with them are not, and are not published.
- What the engagement was worth
- Commercial terms stay between us and the client.
Elsewhere on the site
Read next
Where to next
Have a problem in this shape?
Send a short description. The form opens with this case already named, so you only add the part that is yours. We will tell you whether it is worth building at all.