Fish Frenzy
Turning local search demand into a usable three-location ordering path
WordPress and WooCommerce site with zip-code-based online ordering for a three-location seafood restaurant, integrated with the Clover point of sale, plus social content and local campaigns, with the search growth to show for it.
Under client agreement
The client owns this system. Ask and we will walk you through how it was built and what it changed.
- Headline figure
- 6.37K clicks / 174K impressions
- Status
- Delivered
- Practice
- Growth
- Sources
- 2 figures
3.7% CTR, average position 14.7, 16 months from 20 June 2024
Under client agreement
Restaurants
dashboard export
The problem.
A three-location seafood restaurant had no working online ordering path, so the local search demand around its locations and menu had nowhere to convert. It needed online ordering keyed to the customer's zip code across three locations, a WooCommerce-compatible theme to build on, and social content and local ads to bring people to it.
What was built.
- Website redesign and UX improvement on WordPress and WooCommerce
- Zip-code-based online ordering across three locations, integrated with the point of sale; live in December 2023 and still taking orders in January 2026
- Email newsletter live on 28 November 2023, ahead of the ordering launch
- Meta setup and local digital campaigns
- Social content on a monthly scope of eight posts and one ad, from December 2023
- Post-launch iteration in January 2024: Clover REST API integration, Meta Pixel install, menu and hours updates, SSL
Timeline.
WordPress site build started
Requirements set: three locations, zip-code-based ordering, a WooCommerce-compatible theme; preliminary designs out for client feedback on 16 November
Email newsletter live, ahead of the ordering launch
Online ordering live, with test orders run through the point of sale and a receipt off the till
Post-launch iteration: Clover REST API integration, Meta Pixel, menu and hours updates, SSL; menu working session on 5 January
The 16-month Search Console window
Ordering still live, per the point-of-sale system's own notice
What this case claims, and what it does not.
On the record
- The Search Console and Analytics numbers in the evidence panel, each with its period
- The scope of work listed
- Ordering live in December 2023 and still live in January 2026
Withheld, and why
Figures that exist internally and are not on this page, with the reason.
- An increase in online orders
- The order export from the point of sale is not attached. A deck figure exists, and a deck is not a source.
- Revenue
- Traffic is not orders, and orders are not revenue. Neither is on record here.
- That the search growth is entirely ours
- The window opens six months after launch, and the timeline on this page records launch and measurement dates, not the individual search changes, so the numbers are reported as measured, not claimed as caused.
Queries, as the dashboard shows them.
Read the position column. The location and menu queries sit on page one (positions 2.8 to 8.1); the bare brand query and most of the generic near-me queries do not. That is the demand the ordering path had to answer.
| Query | Clicks | Impressions | Position |
|---|---|---|---|
| fish frenzy | 1,871 | 31,043 | 13.0 |
| food near me | 33 | 6,898 | 15.3 |
| fish frenzy beckley wv | 742 | 4,297 | 3.7 |
| restaurants near me | 31 | 3,993 | 21.2 |
| fish frenzy princeton wv | 20 | 3,704 | 8.1 |
| seafood near me | 31 | 3,459 | 7.7 |
| fish frenzy morgantown wv | 86 | 3,275 | 7.3 |
| restaurants beckley wv | 18 | 3,243 | 20.0 |
| fish frenzy seafood beckley menu | 219 | 3,209 | 2.9 |
| fish frenzy menu | 406 | 3,052 | 2.8 |
Elsewhere on the site
Read next
- ReferenceThe evidence registerEvery record behind this page, what kind of evidence each is, and what is withheld.
- PracticeThe Growth practiceWhat Growth covers, what it costs, and the other work behind it.
- The workThe five practicesSoftware, data, automation, growth and talent: what each one covers and what it costs.
Where to next
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