Product strategy, design and development

Custom software development, usually shipped in weeks and priced up front

Product strategy, UX/UI design, SaaS and MVP builds, internal tools and portals. Priced before work starts, shipped in weeks, and yours: the repository, the accounts and the code.

Get a free build planSee software case studies

Free, usually one page, usually back within 2 business days. No call needed.

from first day to a deployed system
2 months
Dubai World Trade Centre
from first commit to a point-of-sale MVP
1 week
93 Brew OS
requirements reviewed on a prototype
59
Transcend

Built for

  • Transcend
  • Dubai World Trade Centre
  • Selenium Group
  • SecureMax
  • A digital-publishing startup

17 software projects

Case studies

Custom software case studies

Explore 3 more case studies

Free build plan

What your free build plan covers

One page, written by the people who would build it, before you spend anything.

Get a free build plan

Free, usually one page, usually back within 2 business days. No call needed.

Scope
What gets built first, and what is left out on purpose.
Price range
The usual price band, from the hours, the tools and the running costs.
Timeline
Weeks to a working version, and what you can test along the way.
Integrations
Each system it reads from or writes to, named.

Offers and prices

Product and software work, priced before it starts

  1. FreeFree build plan
  2. Priced up frontProduct strategy, prototype or a first build
  3. Optional, monthlyCare plan or a dedicated engineer

The smallest priced step. $500 buys product strategy at its smallest: a written brief on who the product is for, the smallest version worth building and a priced roadmap your team can act on.

  • Product strategy and scope

    Who the product is for, the smallest version worth building, and a priced roadmap your team can act on.

    $500 to $3K, usually fixed-price

    Get a quote for this
  • UX/UI design

    User flows and a clickable design in Figma, tested before anyone writes code. You keep the design file.

    Quoted after the free plan

    Get a quote for this
  • Operational platform build

    The workflow a department runs on, built as real software with the roles, records and history it needs.

    $2K to $6K, usually fixed-price

    2 to 4 weeks

    Get a quote for this
  • Two-week prototype

    A working version in 2 weeks, on real data and clickable. The repository is yours.

    $2.5K to $5K, usually fixed-price

    2 weeks

    Get a quote for this
  • SaaS or MVP build

    The first release of your product: accounts, billing, the core workflow and an admin, built in your repository and shipped to real users.

    $3K to $15K, usually fixed-price

    Get a quote for this
  • Site build and rescue

    A production site with structured content, or the rescue of one your team cannot update. We run our own cafe site and storefronts on the same setup.

    $1.5K to $5K, usually fixed-price

    1 to 5 weeks

    Get a quote for this

How it works

A plan first, a price up front, and it's all yours

  1. Free written plan

    What to build first, the price range and the timeline, usually within 2 business days.

  2. A build priced up front

    The price is usually agreed before work starts.

  3. Run it, or take it

    Keep us on a capped monthly plan, or walk away with everything.

What you own

  • Your repository. Code lands in your repo from the first commit.
  • Your accounts. It runs on your cloud, your tools and your domains.
  • A written handover. Documentation, so it keeps running without us.
See our code handover

Reviews

What clients say

  • The UI/UX design is fantastic, nice and clean. We like it a lot.

    Selenium Groupon the remote-desktop prototype, August 2025

  • 11 jobs completed on Upwork

    Client reviews on Upwork, from a first contract in August 2023.

Questions

Custom software: common questions

How much does custom software cost?

Product strategy and scope is $500 to $3K, a two-week prototype $2.5K to $5K and a SaaS or MVP build $3K to $15K, each usually priced up front. Larger systems are quoted after the free build plan, and the price is agreed before work starts.

Do you design the product too?

Yes. Product strategy and UX/UI design come before the build: user flows, a clickable Figma design and a priced roadmap. AdultEd Pro commissioned a fixed-price Figma design, handed over on 16 April 2024.

How fast can you ship?

A prototype takes 2 weeks and an operational platform 2 to 4. Dubai World Trade Centre's employee-management system went from the team's first day to deployment in 2 months.

Who owns the code?

You do. It lands in your repository and runs in your accounts, with a documented handover. If we stop working together, it keeps running.

What happens after launch?

Take it and go, or keep us on a capped care plan you can cancel anytime. A dedicated engineer is $1.6K a month and up.

Next step

Start with a free build plan

Tell us about the product or the system you're outgrowing. The plan covers scope, price range and timeline usually on one page, within 2 business days.

We usually reply within 2 business days with a free plan for what to do first. No call needed.