Resources
Get the case book, a sample plan or the playbook by email. Browse scoping documents by kind, or download the company documents and service briefs without a form.
By email
A name and a work email. The link opens here straight away, and a copy goes to your inbox.
PDF, 14 pages, 295 KB
The case book: our engineering and engagement work in one document, to read offline or pass to your team.
PDF, 1 page, 261 KB
A worked example of the free plan for a fictional company: its tasks sorted into three columns, and what to do first.
PDF, 6 pages, 355 KB
How Faizan scopes a project: the 10 questions he asks, the red flags, when the answer is to leave it alone, and a sample one-page plan.
How we scope
65 documents from real projects and proposals: what each one scoped, how big it was, and the case study where there is one.
Proposal and SOW template
Our own template, September 2026
The structure every proposal follows. It opens with the outcome, the current situation, the approach, a table of success measures (baseline, target and how each is checked) and the decision we ask for. Then come the deliverables with the evidence that accepts each one, what is out of scope, milestones with owners, what we need from you, and how often we report.
Intake questionnaire
First written for a marketing-dashboard prospect, October 2025
One intake that holds every answer for a marketing dashboard and a creator-content MVP: who decides and how, a budget band, compliance needs (GDPR, CCPA, SOC 2), a checklist of data sources from GA4 and the ad platforms to HubSpot, Salesforce and the data warehouses, the KPIs, the roles, how often data refreshes and who gets alerts.
SOW review
1888Driving / Distance Learning Center, May 2026
A six-week, 360-hour SOW for an AI calling and lead marketplace, checked section by section before the build. We broke it into 63 atomic requirements, recorded 15 architecture decisions (ADRs), raised 24 client questions and re-rated 11 risks. The review found 8 internal contradictions, redid the effort bottom up, tested 19 acceptance criteria for measurability (7 failed) and listed the consent and personal-data gaps.
Scope of work
A US lead-generation marketplace, January 2026
A lean MVP: a consumer app, AI phone calls through Retell, Twilio phone lines, lead distribution, a portal for shops and an admin. Each module is listed as included beside a written list of what is not, and third-party services do the work wherever they can.
MVP scope and requirements
Transcend Ltd, January to March 2026
For a UK perfume and FMCG wholesaler with 20 to 30 suppliers, 3K to 10K SKUs and several currencies. Each requirement ID is traced to its module, design, test and status, with a risk register and a tracker for open decisions. Two live demos followed; both are prototypes.
Proposal
Khaleej Electronics and Khaleej Fixer, October 2026
A Shopify store for one business and an informational site for the other, with what is included, two rounds of changes, 14 days of fixes after launch, and the price: PKR 500,000 for both, half to start and half before launch.
Quote
Khaleej Electronics and Khaleej Fixer, October 2026
The quote that went with the proposal: the two sites as a one-time price and SEO for both as a monthly one, valid for a month.
Questionnaire
RJN Motors, September 2026
What we ask a used-car seller before the first call: stock and buying, sales and margins, how they have sold so far, the day-to-day process and how we would work together.
Preliminary note
Swish Basket, September 2026
Written from public information before any call: six places we would plug in as the company goes from 5 sites to 750 installations, then how a first fixed-price build would start.
Estimate
An industrial client, January 2026
An estimate for an ASP.NET Core (.NET 8) app on SQL Server: a registry seeded from the ERP, categories the admin manages, monthly capture of operating data, and reports. It states the technical limits and hands over the source code. Quoted at $35,000 fixed for 1,240 to 1,810 hours over 10 to 14 weeks, against an estimated delivery cost of $14,000 to $22,400 at $10 to $14 an hour.
Proposal and SOW
A nutrition brand on Shopify, January 2026
A Shopify store built to convert: the brand rules it must keep, templates and metafields, page speed, analytics, accessibility, structured data, QA and handover.
Proposal
Griffin IT Group, February 2026
An app built in Lovable and Supabase, moved to the client's own DigitalOcean account with staging, production and a CI/CD pipeline, as a framework to reuse on their other Lovable projects. It sets a start date and checkpoints, and names what stays out of scope (a .NET worker).
SOW
A health-technology client, January 2026
A small data service: collect new items that mention TruScreen or cervical cancer from a fixed list of sources, remove duplicates, email a weekly report and keep an archive. The SOW states the purpose, the sources, how delivery is accepted, and that the report is not medical advice.
SOW
A manufacturing group, October to November 2025
Several online stores that cross-sell each other, built in three phases. The SOW lists what is excluded, the milestones, a stabilization period after launch, user acceptance testing and how change requests are handled.
Proposal and SOW
A Toronto IT-services firm, November 2025
A relay platform for remote-desktop sessions on .NET, React, MongoDB and Redis. The SOW covers the team, milestones and hours, a stabilization period and the acceptance tests for each milestone.
Proposal and SOW
Sataya Resort, November 2025
A WhatsApp concierge that answers guests in several languages, routes each request, opens tickets and reports KPIs on dashboards, and runs beside the existing property system. The proposal sets out the scope, the team, the stack, who does what and a phased plan. Quoted at $14,500 for three months, with a month of support after launch.
Proposal deck
The Pivotal Group, November 2025
A proposal told as a deck: campaigns to 10K+ contacts, an AI assistant for the inbox, automatic follow-ups, content generation and voice AI. Quoted at $6,850 for seven to nine weeks on n8n, Go High Level and Retell.ai.
Proposal deck
Master Group of Industries, September 2025
One recommendation engine for a group whose eight stores never cross-sold: phase 1 a data pipeline, collaborative-filtering models, an API gateway and performance monitoring inside each store; phase 2 a cross-domain model, a unified cart and journey analytics across them. A 13-week roadmap from discovery to deployment. The deck's pricing and team slides were never finished, so no price is shown; excerpted on the automation page.
Proposal
A law and professional-services firm, October 2025
A document system built around email: PST files brought together, metadata and attachments extracted, versions kept and access governed. It sets out the vision, the firm's problem and a plan for the full cycle.
Requirements
A records-management prospect, July 2025
A requirements table: each line has an ID, a theme, the requirement, why it matters, acceptance criteria you can measure, and the questions still open.
Proof-of-concept proposal
A Gulf contact center, July 2025
A time-boxed proof of concept for an English and Arabic agent on web chat, WhatsApp and voice, judged on average handling time and the escalation rate. It sets out the method, the schedule, the dependencies, a risk register, the team and answers to the vendor's questions.
Proof-of-concept proposal
A US behavioral-health provider, September 2025
Explanation-of-benefits files collected from six or more insurer portals, reconciled in SimplePractice and passed to Gusto for payroll. The proposal maps today's workflow from the team's own SOPs and videos first, then sets the scope and deliverables.
Proposal
A digital-publishing startup, September 2025
A full proposal for a secure reader: the features, the stack, the team, the phases, the assumptions and the questions still open.
Proposals
A sports-data startup, August to September 2025
A project proposal and a technical one for a sports odds comparison platform, set up as a hybrid team extension instead of a fixed scope.
Proof-of-concept proposal
A directory-site prospect, August 2025
A proof of concept for a directory site on React and Vite.
Proposal
A Pakistani appliance manufacturer, January 2025
A chatbot that registers complaints and activates warranties, linked to the maker's MES portal and checking ID card and receipt details, written as functional requirements phase by phase.
Data proposal
A prospective client, February 2025
A field-by-field data spec and a split of the tasks for collecting 295K investor records and their funding rounds.
BI requirements
Flex Pro Grip, November 2024
Usage of a baseball arm-care product by affiliation (MLB organizations, training facilities, individual plans and physical-therapy clinics) and by day, week and month. Each requirement gets a plain reading, a SQL approach, an output table and a sheet of sample data.
Business requirements
Ship To Door, our own store, April to May 2024
The requirements for our own store's product pipeline: 24 data points per product, a price API with a fallback, filtering rules and saving to WooCommerce.
Technical requirements
A healthcare prospect, March 2024
Topic detection, sentiment and summaries for healthcare conversations, on Azure with Azure SQL.
Estimate
A medical-imaging prospect, March 2024
Text read from video (OCR) and speech recognition in English and Spanish, estimated milestone by milestone.
Software requirements (SRS)
An advertising-tools prospect, November 2023
The functional requirements and use cases for an app that creates ads and puts them live.
SRS and method notes
Our own method notes, September to October 2023
A worked SRS for an online store, and a note on what belongs in a requirements spec, a system design and an implementation plan.
Site structure
A billing-software startup, November 2025
The page structure for a startup's website, and the search volume behind its keywords.
SOW
A business-services firm, October 2025
A segmented database of businesses that qualify for tax incentives, sending domains warmed up for 90%+ deliverability, and a multi-touch cold email sequence.
SOW
A B2B company, November 2025
The scope of an outbound lead generation program.
SOW
A B2B services company, October 2025
The scope of an outbound lead generation program, written in two versions.
Feasibility read
Unilakes, June 2026
A lead-data feasibility sprint for a Zoho-services outbound channel: three motions sized from live Apollo counts across the US, Canada, Australia and the Gulf, six ICPs with their verified pools and a verdict each, six intent topics, and a sequencing that starts with two ICPs and holds the Gulf as a contained test. Pool sizes, not contacts or replies; excerpted on the growth page.
Growth plan
The Code Registry, July 2025
The plan for an outbound engine behind a codebase-intelligence platform: six ICP segments with their roles and pains, a pain-point matrix and a per-persona messaging map, referral partners, event tie-ins and intent triggers, five regions, the tool stack and a four-week launch sequence. A plan, not a run; excerpted on the growth page.
Proposal and SOW
SecureYes, with Unilakes, July to August 2025
Lead generation for a cybersecurity firm in Saudi Arabia across email, organic social, LinkedIn and Sales Navigator, paid LinkedIn, Meta and Google ads, and SEO, delivered with our partner Unilakes.
SEO plan
Khaleej Electronics and Khaleej Fixer, September 2026
Sharjah first, then Ajman and UAE-wide topics, then the whole UAE: keyword tables, 8 to 12 posts per site each month, three months of blog calendars, Google Business Profile work and monthly reporting.
Brand guidelines
Urban Boxing, October 2026
A brand guide for a five-location boxing gym: the logo and its versions, clear space and misuse, location lockups, palette, type, photography, voice and applications.
Concept presentation
Urban Boxing, October 2026
Four championship belt designs, each drawn in front elevation, with a comparison and the production options.
Proposal
A home-services company, January 2026
Each channel judged on whether it would pay off, using findings from their own website.
SEO audit
A software company, August 2025
Site health at 88%: 5 errors, 234 warnings and 44 notices across 48 crawled pages, with the fixes in priority order.
Business audit
Click Computer, January 2026
How the business works, who buys, the value proposition, and a review of the marketing.
SEO audit
Flex Pro Grip, October 2024
A full SEO audit of the product site, with screenshots of what it found.
Proposal
A prospective client, February 2026
A plan to earn backlinks and build the site's authority in search.
Proposal
A startup, February 2026
The scope of an email marketing program.
Proposal
A prospective client, June 2026
The scope of a Google Ads program.
Proposals
Behnchara, May 2026
SEO, social media management and social media marketing, each scoped on its own.
Proposals
An IT-services company, October 2025
A new website and the SEO to go with it, scoped as two pieces of work.
Proposals
Circora, October 2025
SEO for a design studio's site, and an email marketing program beside it.
Proposals
A restaurant, October 2025
Running a restaurant's TikTok account, with TikTok ads beside it.
Proposals
A car dealer in South Africa, August 2025
Website development, SEO, social media management and social media marketing for a car dealer and parts seller.
Proposals and articles
Kay Luxe, August 2025
Social media run and promoted for a jewelry brand, with articles written for it.
Proposals
A small business, June 2025
A new website and the social media marketing to launch it.
Proposals
A moving company, July 2024
Every channel for a moving company, scoped one by one: SEO, search ads, social media, social ads and web development.
Proposals
A small business, February 2025
SEO, social ads, social media management and email marketing, each as its own proposal.
SEO requirements
A small business, September 2023
What the site needed for search, written as requirements before the work began.
SOW
A prospective client, November 2023
The scope of one role: a manager who answers and engages on a brand's social accounts.
Proposal templates
Our own templates, November 2023 to February 2024
The starting points for an email marketing proposal, a real estate marketing proposal and an e-commerce proposal, with a note on marketing strategies for real estate.
Process guide
Our own guide, for clients, January 2025, updated March 2026
How a hire runs: intake on day 0 to 1, an AI and human pre-screen on day 1 to 2, a senior engineer's review and 3 to 5 vetted candidate profiles on day 2 to 4, your interviews on day 3 to 7, and an optional paid trial. A backup candidate is always kept ready.
Proposal
Our own proposal, October 2024
A staff augmentation proposal written for businesses hiring across borders.
Service description
Our own service description, July 2024
The staff augmentation service, described in one document.
Open to download
Who we are and how an engagement is priced, as PDFs to keep or forward. No form.
PDF, 8 pages, 269 KB
Eight pages on what Qelv builds, how an engagement runs and who does the work.
PDF, 3 pages, 255 KB
Eight ways to work together, with their price ranges.
Practice briefs
PDF, 6 pages, 449 KB
Six single pages: the company, then Build, Automate, Data, Growth and Talent, each with starting prices and a free first step.
PDF, 2 pages, 263 KB
Two pages on operational platforms, portals, sites and prototypes.
PDF, 2 pages, 263 KB
Two pages on agents, document intake and connected workflows.
PDF, 2 pages, 252 KB
Two pages on collection, catalog pipelines and reporting.
PDF, 2 pages, 263 KB
Two pages on sites, search, campaigns and outbound.
PDF, 2 pages, 252 KB
Two pages on placements, screening and white-label delivery.
Next step
A name and a work email, and the PDF opens straight away. Or send a few sentences on your own work, and get a free plan for it.