Qelv

Click Computer, a South African computer retailer. September 2024 to March 2026.

Eighteen months inside a South African computer retailer's marketing

Click Computer had a Shopify store and nothing wired to it: no email reaching the inbox, no paid social tied to the store, no read on its search position. For eighteen months we ran the mailboxes, Mailchimp campaigns, Meta Pixel and paid social, weekly rank tracking and Salesforce.

Computer retail. Growth and Automate.

Click Computer in figures

  • 507Ksearch impressions and 4.32K clicks, May to September 2025
  • 649clicks and 37.6K impressions in Search Console, November 2024
  • 135past orders synced from Shopify into the Mailchimp audience, February 2026
The system, drawn from the story.

The situation

An online computer retailer needed a repeatable way to reach the people who had already bought from it and the people searching for what it sells: email that reached the inbox, paid social tied to the store, creative every week and a read on where it stood in search. It had a Shopify store and nothing wired to it.

What we built

  • Marketing mailboxes on the retailer's own subdomains, set up in September 2024

  • Mailchimp templates and campaigns, from test sends in November 2024 to live campaigns through 2025

  • The Shopify order base synced into the Mailchimp audience in February 2026, so past customers hear about new stock

  • Meta Pixel events and paid-social campaigns from May 2025

  • Eight months of social creative

    Ad sets, badges, icons, and stock, sale and giveaway posts

  • Weekly rank tracking through 2025

  • Salesforce administration, and marketplace application support for a sister entity

What changed

Search visibility rose through 2025 as the paid-social traffic ran alongside. The store now has a customer list it can write to, seeded from its past Shopify orders in February 2026, and a campaign engine it can rerun.

Along the way

  1. 18 September 2024

    Marketing mailboxes created on the retailer's own subdomains.

  2. 11 October 2024

    Store test order placed to check the purchase path end to end.

  3. 6 November 2024

    Email template previews reviewed with the retailer.

  4. February to May 2025

    Mailchimp campaigns live from the marketing mailbox.

  5. 14 May 2025

    Meta Pixel events live on the store, with paid social running against them.

  6. January to August 2025

    Weekly rank tracking on the retailer's terms.

  7. 9 February 2026

    The Shopify order base synced into the Mailchimp audience.

  8. March 2026

    Salesforce administration taken on for the retailer's account.

From the tools we used

  • A Search Console performance chart for the store across the twelve months to November 2024, with clicks and impressions plotted over time.
    Search Console, the twelve months to November 2024.
  • A Search Console performance panel for November 2024, with the month's clicks and impressions charted day by day.
    Search Console, November 2024.
  • A GA4 chart of new users and sessions by channel from September to November 2024, with paid social the largest channel.
    GA4, September to November 2024.
  • A Search Console list of the store's top search queries from May to September 2025, led by the retailer's own name.
    Search Console, May to September 2025.

Read next

  • Rasheed Sons, a South African computer wholesaler

    A brand system and sixteen months of content for a wholesaler

    The logo and icon system, weekly social content and reels for sixteen months, Shopify set-up support and a marketplace application, while the wholesaler's name and terms started to show up in search. 304 clicks and 26K impressions in Search Console, May to September 2025.

  • Our own product, run on our own pipeline first

    Our outbound engine, run for us, then for a partner

    Lists cleaned before a single send, mailboxes warmed on their own domains, sequences written per persona, and a deliverability read every week. Run on our own pipeline first, then for a partner under their brand. About 225K unique recipients a month, four touches each, July to October 2025.

Where to next

Have a problem in this shape?

Say so in a few sentences. The reply comes from the person who built this one.

We reply within two business days. If it is a fit, you get a one-page note on what to do first, before any sales call.