Client projectGrowthAutomationRetail and ecommerce

Ecommerce marketing that connected a computer retailer's store, email and paid social

Click Computer, a South African computer retailer. September 2024 to March 2026, 1 year 7 months.

shoppers sent to the store from search without paying per click, May to September 2025
4.32K
search impressions at a 0.9% click-through rate, May to September 2025
507K
past orders synced from Shopify into the Mailchimp audience, February 2026
135

Proof

See the ecommerce marketing for yourself

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Ecommerce marketing at a glance

Challenge
An online computer retailer had a Shopify store and nothing wired to it: no email reaching the inbox, no store-linked ads, no search read.
Solution
Eighteen months running the mailboxes, Mailchimp campaigns, Meta Pixel and paid social, weekly rank tracking and Salesforce.
Result
Search Console recorded 4.32K clicks and 507K impressions, May to September 2025; 135 past orders were synced to Mailchimp in February 2026.

Inside the ecommerce marketing

  • A Search Console performance panel from May to September 2025: 4.32K clicks, 507K impressions, a 0.9% click-through rate and an average position of 15.8, with daily impressions climbing to a peak near 20K in late August.
    Search Console, May to September 2025.
  • A Search Console list of the store's top queries by impressions from May to September 2025, led by click computers, msi laptop and best laptop brands.
    Search Console, top queries, May to September 2025.
  • A Search Console list of the store's top search queries from May to September 2025, led by the retailer's own name.
    Search Console, May to September 2025.

The ecommerce marketing challenge

An online computer retailer needed a repeatable way to reach the people who had already bought from it and the people searching for what it sells: email that reached the inbox, paid social tied to the store, creative every week and a read on where it stood in search. It had a Shopify store and nothing wired to it.

What went into the ecommerce marketing

Outbound and emailPaid ads and socialSEO and content

  1. Marketing mailboxes on the retailer's own subdomains, set up in September 2024

  2. Mailchimp templates and campaigns, with the first test on 7 February 2025 and campaigns in February, March and May

  3. The Shopify order base synced into the Mailchimp audience in February 2026, so past customers hear about new stock

More of what we built4
  1. Meta Pixel events and paid-social campaigns from May 2025

  2. Eight months of social creative: ad sets, badges, icons, and stock, sale and giveaway posts

  3. Weekly rank tracking through 2025

  4. Salesforce administration, and marketplace application support for a sister entity

See it working, under proof

Ecommerce marketing results

Search Console counted 507K impressions and 4.32K clicks from May to September 2025. In February 2026, 135 existing Shopify orders were synced into the Mailchimp audience; no revenue or conversion result is claimed.

Done again today

What this would cost today

Done again today, work like this usually costs $1.5K to $3K (Lifecycle email build). The free plan says whether it fits before anything is priced.

  • Lifecycle email build

    The follow-up emails that should already be sending, sending. Written, built, and handed over in your account.

    $1.5K to $3K, usually fixed-price

    2 weeks

    Get a quote for this

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