Fish Frenzy, three seafood restaurants in West Virginia. November 2023 to January 2026.
Fish Frenzy runs three seafood restaurants in West Virginia. The rebuilt site takes online orders by zip code across Beckley, Princeton and Morgantown and hands them to the Clover point of sale, and it has done so since December 2023.
Fish Frenzy had three locations, steady local search demand around its name and menu, and no working way to order online, so that demand had nowhere to go. Through its agency, AI Mark Labs, it needed ordering keyed to the customer's zip code so each order reached the right kitchen, a theme WooCommerce could build on, and social content and local ads to bring people in.
The location and menu queries settled on page one over the sixteen months from June 2024, and every one of them now lands on a site that can take the order. By September 2025 organic-search sessions and views of the order page were both up year on year.
WordPress site build started.
Requirements set: three locations, zip-code-based ordering, a WooCommerce-compatible theme; preliminary designs out for feedback on 16 November.
Email newsletter live, ahead of the ordering launch.
Online ordering live, with test orders run through the point of sale and a receipt off the till.
Post-launch iteration: Clover REST API integration, Meta Pixel, menu and hours updates, SSL; menu working session on 5 January.
Online ordering still live and taking orders.
Little Sicily, a pizzeria in Beckley, West Virginia
The Meta Pixel on the existing site, the first Meta and Google Ads campaigns, a February content calendar from the restaurant's own photos and a report at the end of the month. 2.29K impressions and 211 clicks on the Google Ads campaign, 16 to 21 January 2024.
A cafe we own in Islamabad
A page for every drink on Next.js and Sanity; the owner edits prices without a deploy. 25 drinks, each with a page of its own.
AI Mark Labs, a West Virginia marketing agency
The embedded technical and creative team for AI Mark Labs through 2024: weekday huddles, weekly reporting on client dashboards and return on ad spend, and delivery on its restaurant clients and its own site. 176 delivery and reporting sessions on the calendar across 2024.
Elsewhere on the site
Where to next
Say so in a few sentences. The reply comes from the person who built this one.