Client projectGrowthCustom softwareHospitality and restaurants

Restaurant online ordering for three locations, still taking orders two years later

Fish Frenzy, three seafood restaurants in West Virginia. November 2023 to January 2026, 2 years 3 months.

The site has changed since our work (November 2023 to January 2026).

more Order Online page views in a GA4 comparison whose year was not printed
311.2%
clicks and 174K impressions in Search Console, June 2024 to September 2025
6.37K
organic-search sessions in the GA4 comparison whose year was not printed, up 154.9%
5.6K

Proof

See the restaurant online ordering for yourself

1 line from the client.

Ask about this

Said1

Price is good. I might need 15 mins with you to understand point 4 and 6.

Amir Abbasi, AI Mark Labs, on the online-ordering proposal, four days after the requirements, by email, 16 November 2023

Restaurant online ordering at a glance

Challenge
Three seafood restaurants had steady local search demand and no working way to order online.
Solution
A WordPress and WooCommerce rebuild with zip-code ordering into the Clover point of sale, plus a newsletter, social content and local ads.
Result
Three locations took online orders through one system from December 2023 to January 2026; Search Console recorded 6.37K clicks, June 2024 to September 2025.

Inside the restaurant online ordering

  • A Search Console performance panel for the restaurant's site across sixteen months: 6.37K clicks, 174K impressions, a 3.7% click-through rate and an average position of 14.7, with both lines rising from spring 2025.
    Search Console, June 2024 to September 2025.
  • Three GA4 panels for 2025 to September: the Order Online page at 6.5K views, up 311.2%, US active users at 6.2K, and organic search at 5.6K sessions, up 154.9%.
    GA4, January to September 2025, against the year before.
  • A Search Console table of the site's top queries, led by the restaurant's name and its Beckley, Princeton and Morgantown location searches.
    Search Console, June 2024 to September 2025.

The restaurant online ordering challenge

Fish Frenzy had three locations, steady local search demand around its name and menu, and no working way to order online, so that demand had nowhere to go. Through its agency, AI Mark Labs, it needed ordering keyed to the customer's zip code so each order reached the right kitchen, a theme WooCommerce could build on, and social content and local ads to bring people in.

What went into the restaurant online ordering

WebsiteEcommerce and orderingSEO and contentPaid ads and social

  1. A website redesign on WordPress and WooCommerce

  2. Zip-code-based online ordering across three locations, integrated with the Clover point of sale, live in December 2023 and still taking orders in January 2026

  3. An email newsletter, live in November 2023 ahead of the ordering launch

More of what we built3
  1. Meta set-up and local digital campaigns

  2. Social content on a monthly scope of eight posts and one ad, from December 2023

  3. Post-launch iteration in January 2024: the Clover REST API integration, the Meta Pixel, menu and hours updates, SSL

See it working, under proof

Restaurant online ordering results

The rebuilt site was still taking online orders in January 2026. A GA4 snapshot showed more Order Online views and organic-search sessions than its comparison period; the report did not print the comparison year.

What the client said, under proof

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