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Our own productCustom softwareGrowthHospitality and restaurants
A Next.js cafe website that helped triple Google Business Profile interactions in five months
A cafe we own in Islamabad.
- Google Business Profile interactions in August 2026, up from 253 in March
- 821
- 253 in March 2026 to 821 in August 2026
- drinks, each with a page of its own
- 25
- categories, from Classic to Slow Bar, on one content model
- 5
- production deployments, 31 March to 20 June 2026
- 41
Proof
See the cafe website for yourself
1 to open.
Open1
Cafe website at a glance
- Challenge
- A new cafe in Islamabad needed a site ready for opening week and a menu that stays accurate without a developer on call.
- Solution
- A Next.js site on a Sanity content model with a page for each of 25 drinks, plus a WordPress twin the owner edits.
- Result
- Live in opening week, Business Profile interactions up from 253 to 821 a month, and the owner changes prices without a developer.
Inside the cafe website
Home. Hours, the menu and directions above the fold, so a first visit answers the three questions a customer arrives with. 
Menu. Every drink rendered from one content model, across the five categories. 
Drink page. One page per drink: hot and iced prices, ingredients, milk options and tasting notes from the same menu record. 
About. The cafe's story, structured as content the owner can edit. 
Visit. Address, hours and directions, edited by the owner and marked up for search.
The cafe website challenge
A new cafe opening in DHA Phase 2, Islamabad, needed a website ready for its first week, local discovery from day one, paid-social measurement, and a menu that stays accurate as prices move, without a developer on call for every change. We hold a stake in the cafe, so the brief was our own and the site had to earn its place from opening day.
What went into the cafe website
WebsiteSEO and contentPaid ads and social
A Next.js front end on a Sanity content model: 25 drinks across five categories, Classic, Matcha, Signature Iced, Flavours and Slow Bar, each with its own page carrying a tasting profile, ingredients and milk options
Product, menu and breadcrumb JSON-LD, a 14-question FAQ, a sitemap and page metadata, so the menu reads to search engines as well as to people
About, our-space, visit and contact pages from the same content model
More of what we built4
Launch collateral ahead of opening: coming-soon posters in February 2026, then grand-opening flyers and menu reels in March
Google Ads advertiser set-up, Meta Pixel and Conversions API, GA4 and a Business Profile, in place around opening
Menu pricing revised in June 2026 from the point-of-sale export, through the central menu model
A WordPress twin with a custom menu plugin, delivered in June 2026 with owner and deploy guides, so items and prices change without a code deploy
Cafe website results
The site went live on 31 March 2026, in the cafe's opening week, and took 41 production deployments between then and the June menu-pricing revision. A price change is now made once, in the menu record, and every page that shows it follows. On Google, the cafe's Business Profile went from 253 interactions in March 2026 to 821 in August, with 9,106 profile views that month.
Done again today
What this would cost today
Done again today, work like this usually costs $1.5K to $5K (Site build and rescue). The free plan says whether it fits before anything is priced.
Site build and rescue
A production site with structured content, or the rescue of one your team cannot update. We run our own cafe site and storefronts on the same setup.
Get a quote for this$1.5K to $5K, usually fixed-price
1 to 5 weeks
Your project, next
Have a problem in this shape?
Say so in a few sentences. The free plan comes from the person who built this one.