A cafe we own in Islamabad. February to June 2026.
93 Brew, a cafe in Islamabad we hold a stake in, needed a site ready for opening week. We built it on Next.js over a Sanity content model, a page for every drink, and a WordPress twin so the owner edits prices without a deploy.
A new cafe opening in DHA Phase 2, Islamabad, needed a website ready for its first week, local discovery from day one, paid-social measurement, and a menu that stays accurate as prices move, without a developer on call for every change. We hold a stake in the cafe, so the brief was our own and the site had to earn its place from opening day.
25 drinks across five categories, Classic, Matcha, Signature Iced, Flavours and Slow Bar, each with its own page carrying a tasting profile, ingredients and milk options
Product, menu and breadcrumb JSON-LD, a 14-question FAQ, a sitemap and page metadata, so the menu reads to search engines as well as to people
About, our-space, visit and contact pages from the same content model
Coming-soon posters in February 2026, then grand-opening flyers and menu reels in March
Google Ads advertiser set-up, Meta Pixel and Conversions API, GA4 and a Business Profile, in place around opening
Menu pricing revised in June 2026 from the point-of-sale export, through the central menu model
A WordPress twin with a custom menu plugin, delivered in June 2026 with owner and deploy guides, so items and prices change without a code deploy
Hours, the menu and directions above the fold, so a first visit answers the three questions a customer arrives with.
Every drink rendered from one content model, across the five categories.
One page per drink: hot and iced prices, ingredients, milk options and tasting notes from the same menu record.
The cafe's story, structured as content the owner can edit.
Address, hours and directions, edited by the owner and marked up for search.
The site went live on 31 March 2026, in the cafe's opening week, and took 41 production deployments between then and the June menu-pricing revision. A price change is now made once, in the menu record, and every page that shows it follows.
Coming-soon posters out ahead of the opening
Content prototype built, the Sanity content model connected to the production project, and the first production deploys
Site live, alongside the cafe's opening
Meta Pixel and Conversions API installed for paid-social measurement
Menu pricing revised from the point-of-sale export through the central menu model
WordPress twin of the site delivered with owner and deploy guides; GA4 on it from 1 July
Fish Frenzy, three seafood restaurants in West Virginia
Online ordering by zip code into the Clover tills, live since December 2023. 6.37K clicks and 174K impressions in Search Console, June 2024 to September 2025.
Little Sicily, a pizzeria in Beckley, West Virginia
The Meta Pixel on the existing site, the first Meta and Google Ads campaigns, a February content calendar from the restaurant's own photos and a report at the end of the month. 2.29K impressions and 211 clicks on the Google Ads campaign, 16 to 21 January 2024.
Our own product, built for the cafe we own in Islamabad
A point of sale with a barista queue, void reversals that leave a trail, stock tied to recipes, shifts and loyalty, on one PostgreSQL schema. 20 tables in one PostgreSQL schema, from orders to loyalty.
Elsewhere on the site
Where to next
Say so in a few sentences. The reply comes from the person who built this one.