Client projectGrowthHospitality and restaurants

Restaurant social media ads and a January campaign report for a Beckley pizzeria

Little Sicily, a pizzeria in Beckley, West Virginia. November 2023 to February 2024, 4 months.

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new followers in the January 2024 campaign report
300+
influencer leads in the January 2024 campaign report
9
in the January campaign report delivered to the owner
7 pages
in the first Meta campaign, live 7 January 2024
4 ads

Proof

See the restaurant social media ads for yourself

1 to open, 1 line from the client.

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Looks great!!

Misty Farghaly, Managing partner, AI Mark Labs, on the December catering-menu ad set for Little Sicily, November 2023

Restaurant social media ads at a glance

Challenge
A Beckley pizzeria had a page nobody posted to and no campaigns running.
Solution
The Meta Pixel on the old site, the first Meta and Google Ads campaigns, and a February content calendar from the restaurant's own photos.
Result
A January report recorded 300+ new followers and 9 influencer leads; the Google Ads campaign ran from 16 to 21 January 2024.

The restaurant social media ads challenge

A pizzeria in Beckley had a page nobody posted to and no campaigns running. Its agency, AI Mark Labs, needed paid social and content executed for it, with a monthly report the owner could read.

What went into the restaurant social media ads

Paid ads and socialBrand and design

  1. Meta Business set-up, local ads and a December catering-menu ad set, from November 2023

  2. The Meta Pixel on the old site and the first Google Ads tasks, 4 to 5 January 2024

  3. A first Meta campaign with four ads, live on 7 January

More of what we built4

  1. A Google Ads campaign from 16 to 21 January

  2. A February content calendar of nine posts, four campaigns and a storytelling ad set built from the restaurant's own photos

  3. Influencer outreach

  4. A January campaign report for the owner

See it working, under proof

Restaurant social media ads results

The January 2024 campaign report recorded 300+ new followers and 9 influencer leads. It also described January orders as a record, but no point-of-sale data supports an order claim.

What the client said, under proof

Done again today

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