Little Sicily, a pizzeria in Beckley, West Virginia. January to February 2024.
Paid social and a content calendar for a Beckley pizzeria
Little Sicily had a page nobody posted to and no campaigns running. We put the Meta Pixel on the old site, ran the first Meta and Google Ads campaigns in January 2024 and built a February content calendar from the restaurant's own photos.
2.29Kimpressions and 211 clicks on the Google Ads campaign, 16 to 21 January 2024
4ads in the first Meta campaign, live 7 January 2024
9posts in the February content calendar, with four campaigns
A first Meta campaign, a Google Ads campaign and a content calendar
The situation
A pizzeria in Beckley had a page nobody posted to and no campaigns running. Its agency, AI Mark Labs, needed paid social and content executed for it, with a monthly report the owner could read.
What we built
The Meta Pixel on the old site and the first Google Ads tasks, 4 to 5 January 2024
A first Meta campaign with four ads, live on 7 January
A Google Ads campaign from 16 to 21 January
A February content calendar of nine posts, four campaigns and a storytelling ad set built from the restaurant's own photos
Influencer outreach
A January campaign report for the owner
What changed
The Google Ads campaign ran in January 2024 at a 9.2 percent click-through rate, and the restaurant had a report at the end of the month instead of a page nobody posted to.
Along the way
4 to 5 January 2024
Meta Pixel installed on the old site; the first Google Ads tasks worked through.
7 January 2024
First Meta campaign live.
16 to 21 January 2024
Google Ads campaign run.
30 January 2024
January campaign report delivered to the owner.
February 2024
Content calendar of nine posts, four campaigns and a storytelling ad set delivered through the month, with the restaurant's own photos received on 22 February.
From the tools we used
Facebook, January 2024.
Google Ads, January 2024.
Meta Ads, January 2024.
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