Our own venture
An SEO article generator we built for ourselves
Four sequential agents draft an article from a keyword and a brief, with accounts, an article view and a dashboard around them.
CAFClean, a New Jersey commercial-cleaning company. 2025 to 2026.
A local growth engine for a New Jersey cleaning company
CAFClean needed leads from search and social and a local presence somebody maintained, with no tracking on its site and no service pages. We built the Google Ads campaign with a Google strategist, ran the Meta and YouTube creative, wrote the service pages and keep the Business Profile current.
Commercial cleaning. Growth.
CAFClean in figures
- 96keywords in the top 100, June 2025
- 91%site health with zero errors on the June 2025 SEO audit
- 11.6Kimpressions and 13 clicks in Search Console, 7 May to 3 June 2025
- 5service pages, from window to post-construction cleaning
- Google Ads search campaign
- Meta and YouTube creative
- Service-page articles
- Site audit and fixes
- Business Profile
- Search Console and GA4
The situation
A commercial-cleaning company in New Jersey needed leads from search and social and a local presence somebody maintained. Its site had no tracking, its Business Profile had no owner, and the services it wanted to be known for, window, carpet, mosque, church and post-construction cleaning, had no pages of their own.
What we built
A Google Ads search campaign built with a Google strategist over three consultations, reviewed and published in June 2025
Meta ads from May 2025 through May 2026, with YouTube and Instagram creative
Service-page articles for window, carpet, mosque, church and post-construction cleaning, published in September 2025
A quote call to action and form on the site
Site Kit, Search Console and Analytics set-up, with technical and on-page fixes
A site audit worked through to a clean result by June 2025
Monthly Business Profile management from August 2025 into 2026, including review handling
What changed
By the summer of 2025 the company had a search campaign live, a clean site audit, its keywords tracked in the top 100 and a page for every service it sells, with Search Console counting its first month of traffic. Its Business Profile has been kept current every month since.
Along the way
Kick-off and WordPress access.
CAFClean linked its Google Ads account to our manager account.
Three Google Ads consultations with a Google strategist.
Search campaign drafted by the strategist, reviewed and published.
Meta ads approved and running, continuing through May 2026.
Service-page articles published for each cleaning service.
Monthly Business Profile performance handling and review responses.
From the tools we used
Semrush position tracking, June 2025. 
Semrush site audit, June 2025.
Read next
Fish Frenzy, three seafood restaurants in West Virginia
Three restaurants, one ordering system, still taking orders
Online ordering by zip code into the Clover tills, live since December 2023. 6.37K clicks and 174K impressions in Search Console, June 2024 to September 2025.
Click Computer, a South African computer retailer
Eighteen months inside a South African computer retailer's marketing
Mailboxes, Mailchimp, paid social, rank tracking and Salesforce, September 2024 to March 2026. 507K search impressions and 4.32K clicks, May to September 2025.
Elsewhere on the site
Related
- PracticeThe Growth practiceWhat the practice covers, what it costs to start, and the work behind it.
- The workDemosThe demos you can open now: the two that run in your browser, the hosted prototypes, a walkthrough on video and a live cafe site.
- The workThe five practicesBuild, Automate, Data, Growth and Talent: what each one covers, the work behind it, and what it costs.
Where to next
Have a problem in this shape?
Say so in a few sentences. The reply comes from the person who built this one.