Client projectGrowthProfessional and local services

Local SEO and Google Ads for a cleaning company, with a campaign published inside a week

CAFClean, a New Jersey commercial-cleaning company. 2025 to 2026, 1 year 5 months.

Search Console impressions, May to September 2025
98.8K
click-through rate at an average position of 52.5 in the same window
0.1%
service-page articles published in September 2025
5
Google Ads consultations before the search campaign was published
3

Proof

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Local SEO and Google Ads at a glance

Challenge
A New Jersey cleaning company had no tracking on its site, no owner for its Business Profile and no service pages.
Solution
A Google Ads campaign built with a Google strategist, Meta and YouTube creative, five service pages and monthly Business Profile care.
Result
A Search campaign was published by 2 June 2025 after three consultations; Search Console recorded 98.8K impressions at an average position of 52.5.

Inside the local SEO and Google Ads

  • A Search Console panel from May to September 2025: 98.8K impressions at an average position of 52.5, with impressions rising from late May and peaking in early September.
    Search Console, May to September 2025.
  • A Search Console list of top queries by impressions, led by daycare cleaning service at 8,497, daycare cleaning, cleaning services for schools and commercial cleaning services.
    Search Console, top queries, May to September 2025.

The local SEO and Google Ads challenge

A commercial-cleaning company in New Jersey needed leads from search and social and a local presence somebody maintained. Its site had no tracking, its Business Profile had no owner, and the services it wanted to be known for, window, carpet, mosque, church and post-construction cleaning, had no pages of their own.

What went into the local SEO and Google Ads

Paid ads and socialSEO and contentWebsite

  1. A Google Ads search campaign built with a Google strategist over three consultations, reviewed and published in June 2025

  2. Meta ads from May 2025 through May 2026, with YouTube and Instagram creative

  3. Service-page articles for window, carpet, mosque, church and post-construction cleaning, published in September 2025

More of what we built3
  1. A quote call to action and form on the site

  2. Site Kit, Search Console and Analytics set-up, with technical and on-page fixes

  3. Monthly Business Profile management from August 2025 into 2026, including review handling

See it working, under proof

Local SEO and Google Ads results

After three consultations with a Google strategist, the new Search campaign was published by 2 June 2025. Search Console recorded 98.8K impressions from May to September at an average position of 52.5; monthly Business Profile handling continued through July 2026.

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