Our own productGrowthCustom softwareRetail and ecommerce

MS Belts, the ecommerce store we own: Google Shopping impressions from 607 to 20.86K a month

MS Belts, a custom championship-belt store we own and run. May 2025 to August 2026, 1 year 4 months.

Merchant Center impressions in August 2026, up from 607 in September 2025
20.86K
607 a month, September 2025 to 20.86K a month, August 2026
Merchant Center clicks in August 2026, up from 4 in September 2025
98
approved products in May 2026, up from 54 in September 2025
About 5K
click-through rate on merchant listings in search, at an average position of 3.1, 19 March to 18 June 2026
22.5%

Ecommerce store at a glance

Challenge
MS Belts, our own made-to-order belt store, had to list thousands of designs and put them in front of buyers searching Google.
Solution
A Shopify storefront, a clean Merchant Center feed, product and blog pages written for search, email flows and outbound to companies.
Result
Merchant Center impressions grew from 607 to 20.86K a month, clicks from 4 to 98, and approved products from 54 to about 5K.

Inside the ecommerce store

  • A Search Console panel for the store from June to September 2025: 50 clicks, 8.52K impressions, a 0.6% click-through rate and an average position of 48, with daily clicks climbing across the summer.
    Search Console, June to September 2025.
  • A GA4 panel of new users by first channel: referral 488, direct 264, organic search 103 and organic shopping 22.
    GA4, new users by channel, June to September 2025.

The ecommerce store challenge

We wanted a business of our own that sells online, so every growth method we offer clients is one we run first. A title belt is made to order, and buyers find one through search and shopping results. The store had to list thousands of designs, keep the product data clean enough for Google, and reach companies that order belts as awards.

What went into the ecommerce store

Ecommerce and orderingSEO and contentOutbound and email

  1. A Shopify storefront with a custom-belt builder, and a catalog that grew from 54 approved products to about 5K

  2. The catalog fed to Google Merchant Center for free shopping listings, with a US store-quality rating of Great from October to December 2025

  3. Product pages and programmatic blog pages written for search, with product and article schema published in August 2026

  4. Klaviyo email flows for the store's customers

  5. Outbound to corporate and event buyers from separate sending domains, with 100% DKIM and 96.3% SPF and DMARC pass on 109 messages in the week of 24 August 2026

  6. A made-to-order process with the workshop in Sialkot, from design mockup to shipped belt

Ecommerce store results

Merchant Center impressions grew from 607 in September 2025 to 20.86K in August 2026, and clicks from 4 to 98 a month. Search Console counted 8.52K impressions from June to September 2025, and merchant listings in search drew a 22.5% click-through rate at an average position of 3.1 from 19 March to 18 June 2026. A corporate buyer in Singapore received a custom belt ahead of schedule in April 2026.

We have received the belt ahead of schedule, it looks fantastic. Thank you for your hard work!

Russel, Partnership Executive, ODYSSEY, Singapore, on a custom MS Belts order, April 2026

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