Our own productGrowthData pipelinesRetail and ecommerce

Ecommerce SEO for our own store: 46.2K search impressions in five months

A US online store we ran ourselves. April 2024 to March 2026, 2 years.

The site has changed since our work (April 2024 to March 2026).

impressions and 239 clicks in Search Console, May to September 2025
46.2K
data points per product in the Costco catalog pipeline
24

Ecommerce SEO at a glance

Challenge
We wanted to live with what our ecommerce clients live with: listings, creative, search and a catalog that has to stay current.
Solution
A US store fed by our Costco catalog pipeline, with Search Console and Merchant Center set up from the start.
Result
46.2K search impressions and 239 clicks from May to September 2025, before the store closed in March 2026.

Inside the ecommerce SEO

  • A Search Console panel from May to September 2025: 239 clicks, 46.2K impressions, a 0.5% click-through rate and an average position of 32.7, with impressions peaking in July.
    Search Console, May to September 2025.

The ecommerce SEO challenge

Running a store of our own was the plainest way to learn what our ecommerce clients live with: listings, creative, search and the operations behind every order. The catalog had to come from a retailer's site and stay current without a person copying it.

What went into the ecommerce SEO

Ecommerce and orderingWeb scrapingSEO and content

  1. A US online store set up and run under our own company

  2. A catalog pipeline from Costco product pages: 24 data points per product, a price fallback and filtering before a product is listed

  3. Search Console and Merchant Center set up, so products showed in free shopping listings

  4. Product creative for the catalog, May to July 2025

  5. An orderly close in March 2026

Ecommerce SEO results

The store drew 46.2K search impressions and 239 clicks from May to September 2025, and its catalog stayed current from the pipeline. What we learned running it is in the ecommerce work we now do for clients.

Next step

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