Qelv

Rasheed Sons, a South African computer wholesaler. December 2024 to June 2026.

A brand system and sixteen months of content for a wholesaler

Rasheed Sons needed a brand it could put on everything, a content stream it could not staff in-house and a Shopify presence while it built its B2B visibility. We drew the logo and icon system, produced weekly content and reels for sixteen months and supported the Shopify set-up.

Computer wholesale. Growth.

Rasheed Sons in figures

  • 304clicks and 26K impressions in Search Console, May to September 2025
  • 16 monthsof weekly content sets, reels and mobile video

A logo and icon system, then a weekly content stream

Screens from this system are being added.

The situation

A South African computer wholesaler needed a brand it could put on everything, a content stream it could not staff in-house and a Shopify presence while it built its B2B visibility.

What we built

  • A logo and icon system, February to March 2025
  • Weekly content sets, reels and mobile video for the wholesaler's channels
  • Shopify store set-up support from February 2025
  • Application support for a certified-refurbished marketplace status, December 2024
  • Early B2B search visibility, led by the wholesaler's name and its bulk-laptop terms

What changed

The wholesaler posted every week for over a year without an in-house designer, under a brand that was its own.

Along the way

  1. 19 December 2024

    Application support for a certified-refurbished marketplace status.

  2. 11 February 2025

    Shopify store access granted; set-up support begins.

  3. February 2025

    Icon set delivered.

  4. March 2025

    Logo delivered; weekly content sets begin.

  5. March to June 2026

    Reels, mobile video and the latest social sets delivered.

Read next

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Where to next

Have a problem in this shape?

Say so in a few sentences. The reply comes from the person who built this one.

We reply within two business days. If it is a fit, you get a one-page note on what to do first, before any sales call.