Our own venture
An SEO article generator we built for ourselves
Four sequential agents draft an article from a keyword and a brief, with accounts, an article view and a dashboard around them.
Kevin Champeny, a mosaic artist. July to October 2025.
Search visibility for a mosaic artist
Kevin Champeny's site was found by people who already knew his name, and the searches his mosaic work answers were going elsewhere. We mapped those searches, built a pillar-and-subpage cluster around mosaic art, wrote the editorial brief and an eleven-page article, and fixed the robots file.
Contemporary art. Growth.
Kevin Champeny in figures
- 766clicks and 8.25K impressions in Search Console, 6 July to 18 October 2025
- 397%more branded clicks than the window before, 323 on his name alone
- 12.1Kmonthly searches for the pillar term, mosaic art
A pillar-and-subpage cluster around mosaic art, and a robots fix
The situation
An established artist's site was found by people who already knew his name. It had no structured content around his commercial mosaic work, so the searches that work answers, and the queries for individual pieces, were going elsewhere.
What we built
- Keyword research and search-intent mapping across mosaic art and its neighbouring terms
- A cluster: a pillar page on mosaic art with subpages on unique wall art and mosaic art designs
- Article architecture: heading structure and FAQ planning per piece
- A production-ready editorial brief and an eleven-page article package for the mosaic art designs subpage
- A robots file fix from a Semrush site audit, live on 2 September 2025
What changed
Branded searches for his name and for his best-known pieces began bringing visitors straight to his own site between July and October 2025, at a click-through rate above nine percent.
Along the way
Kick-off; keyword research and intent mapping begin.
Biography and resume content received from the artist's team.
Editorial brief and the eleven-page article package written for the mosaic art designs subpage.
Technical fix live: the robots file updated after a Semrush site audit.
From the tools we used
Search Console, July to October 2025.
Read next
Fish Frenzy, three seafood restaurants in West Virginia
Three restaurants, one ordering system, still taking orders
Online ordering by zip code into the Clover tills, live since December 2023. 6.37K clicks and 174K impressions in Search Console, June 2024 to September 2025.
Click Computer, a South African computer retailer
Eighteen months inside a South African computer retailer's marketing
Mailboxes, Mailchimp, paid social, rank tracking and Salesforce, September 2024 to March 2026. 507K search impressions and 4.32K clicks, May to September 2025.
Elsewhere on the site
Related
- PracticeThe Growth practiceWhat the practice covers, what it costs to start, and the work behind it.
- The workDemosThe demos you can open now: the two that run in your browser, the hosted prototypes, a walkthrough on video and a live cafe site.
- The workThe five practicesBuild, Automate, Data, Growth and Talent: what each one covers, the work behind it, and what it costs.
Where to next
Have a problem in this shape?
Say so in a few sentences. The reply comes from the person who built this one.