Client projectGrowthMedia, arts and publishing

An SEO content strategy built around a mosaic artist's work

Kevin Champeny, a mosaic artist. July to October 2025, 4 months.

Get a plan like thisSee the proof
more clicks from people searching his name, landing on his own site
397%
clicks and 8.25K impressions in Search Console, 6 July to 18 October 2025
766
more clicks on searches for Kevin Champeny art, 23 in the window
1,050%

Proof

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SEO content strategy at a glance

Challenge
A mosaic artist's site was found only by people who knew his name; the searches his work answers went elsewhere.
Solution
Keyword research, a pillar-and-subpage cluster on mosaic art, an editorial brief with an eleven-page article, and a robots file fix.
Result
Search Console recorded 766 clicks and 8.25K impressions; clicks on the artist's name rose 397% in the July to October 2025 window.

Inside the SEO content strategy

  • A Search Console panel from 6 July to 18 October 2025: 766 clicks, 8.25K impressions, a 9.3% click-through rate and an average position of 9.5, with impressions stepping up from September.
    Search Console, July to October 2025.
  • A Search Console query list for kevinchampeny.com from July to October 2025, led by the artist's name and one of his artworks.
    Search Console, July to October 2025.

The SEO content strategy challenge

An established artist's site was found by people who already knew his name. It had no structured content around his commercial mosaic work, so the searches that work answers, and the queries for individual pieces, were going elsewhere.

What went into the SEO content strategy

SEO and content

  1. Keyword research and search-intent mapping across mosaic art and its neighbouring terms

  2. A cluster: a pillar page on mosaic art with subpages on unique wall art and mosaic art designs

  3. Article architecture: heading structure and FAQ planning per piece

More of what we built2

  1. A production-ready editorial brief and an eleven-page article package for the mosaic art designs subpage

  2. A robots file fix from a Semrush site audit, live on 2 September 2025

See it working, under proof

SEO content strategy results

Search Console recorded 766 clicks and 8.25K impressions from 6 July to 18 October 2025, including 323 clicks on the artist's name. The article's publication URL and contribution to those clicks are not claimed.

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