Cruise Control SEO
Four sequential agents draft an article from a keyword and a brief, with accounts, an article view and a dashboard around them.
Our own venture. May 2025 to February 2026.
An SEO article generator we built for ourselves
Content teams buy generation tools that produce a draft in one pass and then spend the saved time fixing it. Cruise Control SEO runs four narrow agents in sequence, each handing its stage to the next, inside the accounts, article view and dashboard a subscription would need.
The situation
Content teams buy generation tools that produce a draft in one pass and then spend the saved time fixing it. We wanted to know whether a pipeline of four narrow agents, each handing its output to the next, produced something a desk would keep, and whether the product surface around it earned a subscription. Cruise Control SEO was built between May 2025 and February 2026 to find out.
What we built
- A Next.js marketing and app shell with accounts, onboarding, an article view and a dashboard
- Four sequential agents, each taking the previous one's output and adding a stage of the article, from keyword and brief to draft
- A keyword-to-topic-map-to-publishing pipeline planned behind it, with Search Console and WordPress publishing scoped
- Firebase auth and Firestore for accounts and article state
What changed
The demo takes a keyword and a brief to a drafted article through the agents in sequence, and the product surface around it is open to visit. We run it on our own content while we decide what it becomes.
Try it
Read next
Fish Frenzy, three seafood restaurants in West Virginia
Three restaurants, one ordering system, still taking orders
Online ordering by zip code into the Clover tills, live since December 2023. 6.37K clicks and 174K impressions in Search Console, June 2024 to September 2025.
Click Computer, a South African computer retailer
Eighteen months inside a South African computer retailer's marketing
Mailboxes, Mailchimp, paid social, rank tracking and Salesforce, September 2024 to March 2026. 507K search impressions and 4.32K clicks, May to September 2025.
CAFClean, a New Jersey commercial-cleaning company
A local growth engine for a New Jersey cleaning company
The Google Ads search campaign, the Meta and YouTube creative, the service-page content and the Business Profile, with the tracking underneath so the owner sees what each brings in. 96 keywords in the top 100, June 2025.
Elsewhere on the site
Related
- PracticeThe Growth practiceWhat the practice covers, what it costs to start, and the work behind it.
- The workDemosThe demos you can open now: the two that run in your browser, the hosted prototypes, a walkthrough on video and a live cafe site.
- The workThe five practicesBuild, Automate, Data, Growth and Talent: what each one covers, the work behind it, and what it costs.
Where to next
Have a problem in this shape?
Say so in a few sentences. The reply comes from the person who built this one.