PrototypeAutomationMarketing and sales

Ads reporting automation that brings campaigns needing attention to the top

A prototype we built for ads-ops teams. September to December 2025, 4 months.

Get a plan like thisSee the proof
The ads-ops prototype's start screen: a drop zone for a CSV or JSON export, a start and end date, a demo mode button, and an empty report panel

Proof

See the ads reporting automation for yourself

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Walkthrough

The sample-data report builder below lets you try the workflow while the walkthrough is prepared.

A trimmed walkthrough will appear here once the approved upload is available.

Ads reporting automation at a glance

Challenge
The ads-ops team needed a per-campaign comparison from platform exports, with the lines worth reviewing surfaced first.
Solution
An import of the platform export, measures per campaign, a date comparison and rules that bring attention-worthy rows to the top.
Result
A prototype builds the report for an operator to review; decisions about what to do remain with the person.

Inside the ads reporting automation

  • The ads-ops prototype's start screen: a drop zone for a CSV or JSON export, a start and end date, a demo mode button, and an empty report panel
    The start screen. Where the morning starts: a drop zone for the platform export, the date range the report covers, and a demo mode that loads sample rows so the surface can be shown without anybody's real campaign data in it. Nothing is generated until an export is handed over.

Try it in your browser

Sample data.Two invented exports held in this page, with invented campaign names and figures. The report is assembled in your browser; a file you drop is read locally and never uploaded.

The export

Load one of the invented exports, paste your own, or drop a CSV file onto the box. Your own data is fine: it is read in this tab and goes nowhere.

  • Two days, six campaigns. The ordinary case: yesterday and the day before, in the platform's own column order. It trips all four rules and carries one row that will not parse.
  • Same day, columns moved. One day only, columns in a different order, a currency symbol in the spend column and a blank row. The report says it cannot compare rather than comparing against nothing.

A header row, then one row per campaign per day. Columns are matched by name: date, campaign, impressions, clicks and spend are required, conversions and channel are used when present.

What decides the flags

Four rules, printed here rather than hidden behind the output. A flag whose rule you cannot see is a flag you cannot argue with, and on a real account at least one of these is always wrong for you.

  • Spend of $100 or more with no conversions on the day.
  • Cost per acquisition more than 1.4 times the day before.
  • Click-through rate under 1 percent.
  • A campaign that reported the day before and reports nothing now.

The morning report

Sample data.

Nothing built yet. Load an export and press the button; the table, the comparison and the rows it could not read all appear here.

The ads reporting automation challenge

An ads-ops team needed campaign performance from platform exports compared across dates, with anomalies made easier to spot. We built a prototype to automate the arithmetic while leaving decisions with the operator.

What went into the ads reporting automation

Workflow automationDashboards and reporting

  1. An import step that accepts the CSV and JSON shapes the ad platforms export, and says which rows it could not read rather than dropping them

  2. Per-campaign aggregation: spend, impressions, clicks, click-through rate, cost per click, conversions and cost per acquisition

  3. A comparison against the previous day in the same export, where the export covers more than one day

More of what we built3

  1. A rules pass that pulls out what to look at first: spend with no conversions, cost per acquisition moving against the run rate, click-through rate under the floor

  2. A demo mode with sample rows, so the surface can be shown without anybody's real campaign data on screen

  3. A report builder on this page that runs the same arithmetic on a sample export, entirely in the browser

See it working, under proof

Ads reporting automation results

The prototype turns platform exports into a per-campaign report for an operator to review; the decisions remain with the person.

Done again today

What this would cost today

Done again today, work like this usually costs $1K to $2.5K (The Monday report). The free plan says whether it fits before anything is priced.

  • The Monday report

    The weekly report builds itself, out of the systems the numbers already live in, and lands before anyone asks for it.

    $1K to $2.5K, usually fixed-price

    1 to 2 weeks

    Get a quote for this

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