A prototype we built for wholesale order desks. September to December 2025.
An order arrives as an email, and somebody reads it, checks stock, retypes the lines into a quotation and remembers to reserve the stock. This prototype reads the email, matches the lines to a catalogue, reserves the stock, drafts the quotation and logs every decision it made.
Wholesale distribution. Automate.
An order arrives as an email. Somebody reads it, opens the stock system, checks what is available, retypes the lines into a quotation and remembers to reserve the stock. Wholesale order desks do this all day, and every prospect asking about automating it wanted to see the reading step working before believing it. So we built the whole desk, and left a log of what it decided.
Sample data.
The inbox side. Threads on the left each carry a state (new, parsed, processing) and, once parsed, the order they produced. On the right is the box an operator pastes a message into, and the control that takes an attachment instead.
What an order actually moves. Each item carries three separate quantities, on hand, available and reserved, which is the distinction a spreadsheet loses first; the tabs beside it hold movements, suppliers and the reorder alerts.
The quotes the parsed emails became. The state on each row decides the action offered beside it: a draft can be sent, a sent quote can be accepted, an expired one offers nothing until it is reissued.
Every action lands here with the actor, the operation and the item it touched, filterable by category, severity and date, and exportable. The failures are logged beside the successes rather than swallowed.
The prototype's home screen; the tiles are demo interface, sample data.
The reading step, the part every prospect wanted to see before believing it, runs in the hosted demo and in the browser on this page. An order email becomes order lines, reserved stock and a quotation without anyone retyping it.
Sample data.
Load one of the invented messages, or paste one of your own. Real text is fine: it stays in this tab.
| Item | Qty | Line | What happens |
|---|---|---|---|
| Widget A (WID-A-001) | 12 | $300.00 | 12 reserved against this order |
| Widget C (WID-C-003) | 30 | $1,050.00 | 30 reserved against this order |
| Connector kit (CNK-D-004) | 6 | $75.00 | 6 reserved against this order |
Quotation subtotal $1,425.00 at catalogue prices, on every line that matched an item, including the ones there is no stock for. Availability is the column beside it, not a reason to leave a line off a quote. Sample figures.
Nothing on this message. That is what a clean order looks like, and it is the minority of them.
Transcend Ltd, a UK wholesaler in perfumes and FMCG
An order-to-purchase system built twice for a UK wholesaler and reviewed line by line by their own team. 59 requirements reviewed, across 17 sections.
A prototype we built for ads-ops teams
The CSV or JSON export an ads-ops person opens every morning, aggregated per campaign, compared against the previous day, with what to look at first pulled to the top. 40 minutes of a person's morning, and a spreadsheet, before the prototype.
A prototype we built for a manufacturing prospect
Workbook upload, validation rules, transforms, reports and notifications, with a simulated marketplace upload as the worked example, built in February 2026 for a prospect whose order workbooks were rejected by hand. 5 required fields checked on every row: order, customer, mobile, city and quantity.
Elsewhere on the site
Where to next
Say so in a few sentences. The reply comes from the person who built this one.